Selling
Every day, prospective clients just like you ask us how we are different from other real estate agencies. And the answer almost seems too simple – great service, expert advice and fair value!
Real Homes has made an impact in a very few short years by working hard to give our clients the best possible service in the industry. We are growing in leaps and bounds with more successful transactions completed every year. But, the success of Real Homes could not be possible without the support of our past clients who believed in our story, our way of doing business, and our desire to reinvent real estate.
As a result of our hard work, more and more home owners are coming to us. Many home owners have looked at the normal real estate company offerings, and have realised that certain aspects of the real estate industry need to change.
At Real Homes we produce quality marketing solutions, deliver outstanding market results and we are bringing a whole new level of business savvy to the real estate industry here in Christchurch.
Here are just five ways in which we really shine:
Quality over Quantity
To begin with, Real Homes focuses energy on offering more services and attention to fewer clients. This is a huge differentiating factor in a real estate world where agents are trained to put their time and energy into gaining high numbers of clients and listings rather than servicing those clients properly. Rather than focusing on spreadsheets with our projections and profits, we focus on spreadsheets with our marketing plans for our clients and measuring results and effectiveness.
Flow of Information
Communication is key. At Real Homes we understand that effective and relevant communication makes the difference between a positive real estate experience, and a negative experience. And we only want you to have a positive experience with us. We take the time to explain and clearly communicate all the options that are available to you - from listing or marketing strategies, to selling and handling negotiations. Our role is to provide you with all the information you need to make an informed and confident decision. Regular communication about who has viewed your property and what they have to say - is not just a weekly report, but on the day the viewing happens. Throughout the entire process, you will know exactly what is happening with the marketing of your home.
Highly Skilled Team
Real Homes has a highly-skilled sales agent supported by team of interior designers, marketing experts, printers, photographers, film experts, analysts and technology developers who all work together to bring the highest level of expertise to our clients. Think about it this way: big box agencies are filled with salespeople that generally work on their own and come from varied backgrounds (sometimes with even no career behind them). Real Homes is a collective professional group that work as one team. Each person contributing to the successful sale of your home, was chosen because of the professional and expert skills they bring to the table. If you think of this as a pie chart, bog box agencies would be mostly one person, one lifetime of knowledge, while Real Homes has an entire rainbow of talent and experiences that go into meeting the needs of our clients.
Strategic and Creative
From the initial meeting with you, Real Homes will begin working on a strategic plan to help you meet your objectives. If we are marketing your home, we will first and foremost determine the most probable target market and then come up with a marketing plan that is focused on most effectively reaching that market. Our strategy might include many facets from interior design, to web, to print advertising, to film or social media, and more. At Real Homes, we create the plan, work the plan, measure the plan, and re-evaluate the plan as needed. It is where art meets science.
Proudly Fair on Fees
Everyone knows that house prices here are reaching new heights every day. And so do agents commissions! It’s no secret that the big brand real estate agents charge an arm and a leg for their services, and it’s generally accepted that the more you pay, the more you get. But that’s just not true.
On average, most big brand real estate agents charge up to 4% on the first $400,000 of the sale price, then add an additional 2% on the remainder, plus an administration charge around $500, then add on GST and all marketing expenses. For a home valued at $750,000 these big brands will be charging in excess of $29,000. In our view, that’s not a fair price when internet marketing does most of the work these days – and often you will be asked to pay for that marketing cost too!
So why do the big brands charge so much? Ultimately the fee structure based on tradition, or if you will, a hangover from the days when market values were a fraction of today’s figures. If you think about this, twenty years ago the average market value in Christchurch was $167,000 resulting in a commission fee of around $7,000. Technology has reduced market costs significantly, making it easier to list and sell real estate, yet today the average home sale attracts a $29,000 plus marketing fees.
At Real Homes we believe the industry is due for change, and we’re proud to be driving that change forward.
But how can we afford to charge less and still offer a premium result? To begin with, Real Homes is completely independent of any franchise organisation. We do not pay franchise fees, management fees or high street office leases. We do use technology and new buyer habits to reduce overheads and we pass those savings onto our clients.
At Real Homes we offer every method of sale including auction, tender or by negotiation, and we will make a recommendation based on the right strategy to deliver the best price for you and your property when you are ready to sell.
If you are interested in having us develop a plan to get your home sold, email or call us to book in your free consultation.
